Brand New School Signs Director Kyle Sauer

Design studio and creative agency Brand New School is proud to welcome director Kyle Sauer to their roster for representation. Kyle brings a visually daring pop sensibility and comedic tone to his creative work across commercials, music videos, digital media, and installations.

Known for his colourful, graphic style that utilises diverse mediums, Kyle’s approach to filmmaking fuses his unique gift for directing on-screen talent with state-of-the-art technology and old-school practical techniques to create authentic, emotionally resonant storytelling. The Brooklyn-based filmmaker draws inspiration from internet culture to gear his work toward younger generations, playing with mixed media to infuse his live-action material with vibrancy and humour.

Originally hailing from Illinois, Kyle attended film school at Boston University before moving to New York, where he further developed his artistry through animation and sketch comedy. He honed his skills as a creative developer at multiple production companies, as a designer at Dark Igloo, and as senior art director at Giphy before taking up the mantle of director, bringing his stylised, playful, and humorous approach to interactive commercial campaigns for clients like KFC, Oscar Mayer, Pepsi, Warby Parker, and Meta.

In the music space, Kyle combines his film directorial talents with his skills as an animator to create innovative and visually striking music videos for artists like Keke Palmer, Hippo Campus, and Young the Giant. His short film, 'Take Me To Your Party,' is currently streaming on Roku originals, and his award-winning comedy short, 'Dave And Alice Want To Have Sex,' screened at multiple festivals across the US.

“It’s been exciting to meet the folks behind BNS and see up-close how they built their reputation,” says Kyle of signing with Brand New School. “They’re a truly unique creative company; their holistic approach to projects and inspiring work ethic is refreshing in the commercial world. They appreciate my creative perspective and ambitions to evolve my work to its full potential, and their innovative team has the expertise to make it happen. I’m genuinely excited to work with them and bold brands to push boundaries in creating fresh, entertaining, and beautiful projects. I can’t wait to see what our collaborations will cook up.” 

“Kyle’s unique understanding of comedy, craft, and design-driven art direction pair well with what we are building here at BNS,” says Jonathan Notaro, Brand New School CCO and founder. “We knew it was a great fit from our first conversation about his approach to filmmaking and our shared values. I’m excited to support his creative vision and to see him flourish here at BNS.”