Brand New School and DIA Form New Creative Partnership

Brand New School (BNS) has announced its partnership with DIA, a progressive design agency specialising in kinetic identities and typographic systems. In joining forces on select projects, the companies leverage BNS’s world-class capabilities in design-driven production with DIA’s revolutionary approach to identity design and typography.

This alliance allows the businesses to create comprehensive brand campaigns and experiences born from identity systems through generative design, animation, CGI, and live-action.

Both BNS and DIA are known for amplifying brands through forward-thinking design. The studios’ shared ethos played a role in the success of their recently created kinetic typography and branded 3D campaign for Verizon, which served as both a new visual language for Verizon and the launch campaign for their newly introduced 5G network. This comes on the heels of a TV and OOH campaign for Johnnie Walker, which activated hundreds of screens throughout the US and Europe, providing a seamless production for an expansive delivery across all mediums.

“DIA is the global gold standard for kinetic identity systems and animated typography,” said Devin Brook, BNS managing partner. “We’re creating holistic campaigns that touch every aspect of a brand - with an equally high level of design and animation: from brand identity, to TV, social, retail and OOH.”

“For years, BNS has maintained a strong point of view and design sensibility”, added DIA managing partner, Meg Donohoe. “With this unique partnership we can offer forward-thinking identity design with full brand activation across any medium. We look forward to pushing design systems into more immersive and experiential formats.”