Brand & Deliver Takes Over Waterloo Station to Launch LG's OLED TV

Brand & Deliver has taken over Waterloo Station this week with a digital and print out of home advertising campaign to support the worldwide launch of LG’s next generation OLED TV.

A 40 second TV commercial produced by B&D will run on Waterloo’s digital Transvision screen until 14th December and be broadcast on major ITV, Channel 4, TV3 and Sky channels, as well as LG’s screen in Piccadilly Circus, until the end of the month. Multiple large banners are on display across platforms and the main concourse at Waterloo, while animations have been produced for use on the station’s other digital screens.

LG’s next generation OLED TV is transforming the TV experience, with true-to-life colour richness and a cinematic ultra-thin curved silhouette. LG’s Head of Marketing Carolyn Anderson said: “Our TV commercial successfully conveys the game changing nature of this new TV, which is set to redefine the home entertainment landscape over the next five years.”

Ben Gallop, Managing Director of Brand & Deliver, added: “Waterloo is a statement site which conveys brand status while engaging LG’s target audience at London’s busiest station in the run up to Christmas.”

Working with the same key artwork, Brand & Deliver has also created animated flash banners for advertising on technology sites, as well as branding for the LG experiential stand at the station.