Brand Advocate Selected For Hendrick's Gin Global

William Grant & Sons has appointed integrated communications agency Brand Advocate as its global digital and CRM agency of record for Hendrick’s Gin, the world’s leading super premium gin brand. The appointment comes following a four-way competitive pitch.

 

Brand Advocate has been selected with a remit to develop the Hendrick’s Gin customer relationship marketing strategy, working across all digital platforms and touchpoints, from point of sale through to events, social, mobile and web. 

 

Key to the win was Brand Advocate’s combination of creative and strategic strength and the agency’s nimble structure with an international focus.

 

Alison Hunter, marketing manager of Hendrick’s Gin, says: “It is important for Hendrick’s to work with an Agency that understands that we don’t behave like any other brand. Brand Advocate displayed a great understanding of our needs plus clearly engaged with the unusual and curious personality of Hendrick’s Gin”
 

Paul English, Managing Director of Brand Advocate London, comments: “We are thrilled to be working with Hendrick’s as global digital AOR. This assignment hits our sweet spot with the combination of a sector-leading brand, and international remit and a client that really gets what’s going on at the intersection of digital and CRM these days.”

The agency has established a presence in New York to serve Hendrick’s in its eight US markets, English added.