Boy Conquers the Internet with His Chameleon in Sparklight Spot

The pandemic intrinsically changed how Americans live each day, from how we shop and work to how we communicate and connect with others. We’ve become more savvy, empowered, and confident with technology’s ability to help us accomplish our goals. But this is all reliant on steadfast connectivity. At Sparklight - a leading broadband communications provider accessible throughout the US – internet service is not just a utility that delivers a reliable and fast online network, but an experiential connector that transcends and empowers users to immerse themselves in whatever makes them happy: family, work, or entertainment.

In a new campaign developed in partnership with Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, Sparklight showcases its ability to enable boundless opportunities. Launching this week, the lead 60-second spot, “Keep Up,” showcases a young boy utilising high speed connection to create and publish a self-made film, which goes viral, rockets him to success and generates even further demand for a strong connection. Whether a large business, budding influencer or a new filmmaking sensation, the need for a strong connection is one we can all relate to. 

Supported by TV, CTV, Digital, social, radio, OOH and print, the campaign will run across the West, Midwest and Southern regions of the U.S. and target those who live outside of major metropolitan areas.  Sparklight provides those boundless opportunities no matter where you live.

Sparklight is part of the Cable One family of brands, which serves more than 1 million residential and business customers in 24 states and provides consumers with a wide array of connectivity and entertainment services, including high-speed internet and advanced Wi-Fi solutions, cable television and phone service. Sparklight Business provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers. This the 8th campaign from Sparklight and Team One.

Julie Michael, CEO of Team One, says: “In a category where feeds and speeds often make the headlines, we wanted to tell a different story about how Sparklight’s superior Internet experience enriches people’s lives. We evolved the conversation beyond technology to the amazing things this technology can enable even from a budding filmmaker’s bedroom – replete with a giant chameleon, fan boys and Internet fame!”

Isabelle Jazo, Director, brand marketing of Sparklight, says: "Our team wanted to highlight a powerful connected experience. When network reliability and Gig speeds fuel connectivity, we feel the customer can dive deeper, and go farther in pursuing what matters to them."