Bouha Kazmi's Promo for Jamie Lawson Is Sure to Hit You Right in the Feels

Bouha Kazmi’s eloquently executed music promo for Jamie Lawson’s track ‘Wasn’t Expecting That’ is a beautifully crafted tender film. Its combination of brilliant performances and gorgeous visuals make for a moving watch. The powerful narrative is composed of multiple scenes expertly cut together, exploring wonderful and sometimes sad moments of a family’s life together. Bouha rose to prominence last year picking up bucketloads of awards for his promo “Tokyo” for Ramona Flowers and in 2013 was shortlisted for the YDA awards in Cannes for his short film “Flicker”.

Jamie Lawson is the first musician to be signed to Ed Sheeran’s new record label Gingerbread Man Records (subsidiary of Warner Music). His single ‘Wasn’t Expecting That’ has gained chart success across the globe, gaining a number one in New Zealand, Australia and Ireland, and is rumoured to go on to conquer US and British markets.

The video perfectly befits the song, rhythmically and tonally – resulting in an emotive and poignant piece.