Bossing It: Encouragement Is Everything with Molly Mitchell

With over 16 years in advertising, spanning agency production, post producing and talent representation, Molly Mitchell brings a passion and keen understanding for the ever-evolving industry landscape.

In 2020, Mitchell founded Houseboat, a “floating” production house built to shape itself specifically for every campaign, with the mission of representing diverse voices and perspectives across the industry. Now at Identity, she oversees all aspects of production and development, working with the company’s talented directorial roster to deliver ground-breaking work across various mediums. 

LBB> What was your first experience of leadership?

Molly> Growing up, I watched my dad connect with his employees and customers in his pharmacy. He treated everyone with respect and compassion and it was fun to experience what a compassionate leader truly was about. 

LBB> How did you figure out what kind of leader you wanted to be – or what kind of leader you didn’t want to be?

Molly> When I was in college I took an internship at Warner Bros. Records in Nashville. The woman that was head of PR let me join her for lunch one day and she blessed me with asking her a question. I asked her about NYC and she replied, “Oh honey, New York would eat you alive!” I remember feeling like she didn’t believe in me. Luckily, I was stubborn enough to put that fuel on the fire, but it wasn't a good feeling. I look back on that as a lesson on who not to be. Encouragement is everything. 

I looked her up years later to perhaps drop her a line that she was wrong… and found out she is now publicist to the world’s biggest artist. Touché Tree. 

LBB> What experience or moment gave you your biggest lesson in leadership?

Molly> My high school basketball coach always said, “If you think you’re the best you can ever be, then quit.” We can always be better. Don’t assume you know everything and always continue the learning process. 

LBB> Did you know you always wanted to take on a leadership role? If so how did you work towards it and if not, when did you start realising that you had it in you?

Molly> My career goals initially didn't focus on leadership; instead, leadership became a natural part of the roles I was in. These opportunities allowed me to develop my leadership skills organically and understand the impact of a strong leader. It pushed me further to want to be better and not just for myself. 

LBB> When it comes to 'leadership' as a skill, how much do you think is a natural part of personality, how much can be taught and learned?

Molly> I think it’s 50% natural and 50% experience. We’re not ready to be the people we need to be until… we’re the people we need to be. I think the “unteachable” elements are what make you a leader. 

LBB> What are the aspects of leadership that you find most personally challenging? And how do you work through them?

Molly> Bad news is inevitable, and while I don't enjoy delivering it, I believe transparency is essential. It's about merging humanity with business and that’s often a challenge. 

LBB> Have you ever felt like you've failed whilst in charge? How did you address the issue and what did you learn from it?

Molly> Listen, I know I'm not always right. I have thick skin and am always open to criticism. I learned early on the importance of being the first to admit when I've made a mistake—people respect that honesty. Also, I believe in never presenting a problem without proposing a solution. It's all about moving forward and learning from mistakes.

LBB> In terms of leadership and openness, what’s your approach there? Do you think it’s important to be as transparent as possible in the service of being authentic? Or is there a value in being careful and considered?

Molly> It’s a balance and always depends on the situation. I think being transparent and careful are equally as important. Tailoring your feedback in the best way it will be received (and not the best way you would receive it) is essential in a productive outcome. 

LBB> As you developed your leadership skills did you have a mentor, if so who were/are they and what have you learned? And on the flip side, do you mentor any aspiring leaders and how do you approach that relationship?

Molly> I’ve had a few mentors actually. I’ve had the honour of working alongside some strong women that saw my potential. They not only gave me a chance but cheered me along. That kind of leadership is such a blessing. 

LBB> In continually changing market circumstances, how do you cope with the responsibility of leading a team through difficult waters?

Molly> You have to be hopeful, but also realistic. I think it’s important that everyone is in the conversation. Ideas and new perspectives are always welcome. 

LBB> As a leader, what are some of the ways in which you’ve prioritised diversity and inclusion within your workforce?

Molly> I always strive to put a spotlight on underrepresented talent. It’s so important we’re giving opportunities to everyone. It’s been a great time to come up in the industry seeing those changes take place. 

LBB> How important is your company culture to the success of your business? And how have you managed to keep it alive with increases in remote and hybrid working patterns?

Molly> We actually come into the office as much as possible. While working from home has its perks, we actually love our days together in the office. There’s a great amount of cohesion that occurs only in person and that cannot be replaced. 

LBB> What are the most useful resources you’ve found to help you along your leadership journey?

Molly> I draw inspiration from everywhere to help me stay on my toes, remain grounded, and stay informed. I constantly remind myself to take time for myself—following the principle of filling my own cup so I can fill others' kind of thing.