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Boonthavorn's Humorous Spot Shows Consumers How to ‘Live Their Way’

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Home improvement retailer teams up with VMLY&R Thailand to showcase the consequences you face if you don’t insist on making the right choices

Boonthavorn's Humorous Spot Shows Consumers How to ‘Live Their Way’

Global brand experience agency, VMLY&R is rebranding Thai home improvement retailer Boonthavorn and showing consumers how to ‘live their way’ in an entertaining new film.

The film, entitled ‘Ummm..,’ showcases the consequences you face if you don’t insist on making the right choices for yourself. Part of the 'Live Your Way' rebranding campaign, it aims to forge deeper connections with discerning gen z and gen y consumers, highlighting the brand’s ability to meet the needs of the individual – helping them to embrace their own style and eccentricities rather than just ‘settling’ and accepting whatever is available.

"As a specialty store, Boonthavorn crafts the best solutions to meet the needs of the younger generation, who value distinctiveness, appreciate design and have the freedom to be themselves. Each component and detail is carefully considered so that customers can be inspired and choose a way of life that fulfills them uniquely, said Sittichai Tayanuwat, managing director, Boonthavorn.

"Working with VMLY&R we've been able to differentiate ourselves from other home stores by launching this advertising campaign to encourage everyone to 'Live Your Way'."

Since its launch on October 17th, the film has already received more than 8M views across YouTube and Facebook.

“At VMLY&R it’s our mission to build connected brands that resonate with target audiences in ways that are authentic and relevant. Boonthavorn’s rebrand is all about highlighting the brand’s depth of product, services and expertise – which goes way beyond other home improvement and decoration brands in Thailand. Our strategic insight shows that this is what consumers want, however, it’s not what most brands are able or willing to deliver – and this is where Boonthavorn comes in,” said Anuwat Nitipanont, chief creative officer, VMLY&R Thailand.  

Partnering with Boonthavorn, VMLY&R Thailand is responsible for the brand’s rebranding campaign to become the top-of-mind modern home speciality store in Thailand, from identifying and developing new brand direction and creative ideas and materials, to revising the brands’ full digital ecosystem and executing its communications with both internal stakeholders and consumers.

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Genres: People

Categories: Decorating, Home

VMLY&R Bangkok, Tue, 08 Nov 2022 09:10:43 GMT