Boldly Welcomes JAMM Duo to Director Roster
Boldly, a prominent creative production studio in Canada, announces JAMM Duo as the latest addition to its growing roster of award-winning directors.
JAMM is Jenna Maslovska and Artur Makinian teaming up to bring their talents to the table. For almost a decade, they’ve been crafting stunning visuals, specialising in food and product commercials. Their secret sauce? The fusion of Artur’s dynamic filmmaking style and Jenna’s passion for showcasing food and people from diverse perspectives. Setting their projects in vividly designed worlds, their intentional use of motivated movement takes viewers on a journey, creating a distinctive visual and emotional experience. Believing that amazing-looking food and products can make the world a better place, JAMM aspires to create eye-catching films that encourage respect for ingredients, materials, and the environment.
Shelby Manton, co-founder of Boldly, expresses excitement about this new partnership, noting, “JAMM Duo brings a unique blend of creativity and expertise to our team, particularly in the food and product space. Their innovative approach turns conventional advertising on its head, and we’re looking forward to seeing how their visions will enrich our projects. We can’t wait to get into the studio with them and contribute to the future of food and product advertising.”
JAMM Duo is eager to explore further into commercial filmmaking, aiming to collaborate with brands and agencies ready to experiment and innovate. Speaking about the work they are most passionate about, JAMM shares that they are drawn to “narratives that centre around art and production design, culminating in a surprising reveal, as well as spots connected to food or inspired by it, where we can unleash two of our beloved strengths: visually appealing food paired with dynamic camerawork.”
This partnership signals a promising direction for Boldly, as it continues to expand its creative capabilities and explore new avenues in advertising and storytelling.
