Bold Studios and Cobra Celebrate the Most Obsessed Golfers on Earth

​In Bold Studios’ latest campaign for Cobra Golf, we’re reminded of a cold hard (and hilarious) truth: golf isn’t just a game - it’s an obsession. As every golfer will attest, they can simply never get enough. 

This insight drives 'Go Chase More,' Cobra’s new brand platform and YouTube documentary series. The global campaign celebrates the world’s most maniacal and obsessive golfers in their never-ending pursuit of more.  

The campaign goes live this week with a hero trailer that takes viewers on a whirlwind journey through the world of Cobra Golf. Pulsating to the beats of Felony by The Allergies and soulful vocals from Maverick Sabre, it’s electric, upbeat, infectious, and full of feel-good energy, embodying the spirit of 'Go Chase More'. From rooftops to basements, beaches to vacant car parks, the message is clear: golfers will play anywhere they can get it.

From positioning to production, the campaign was created in-house by Bold, the global brand + film studio based in Dublin, and ushers in a whole new era for the iconic Cobra brand. 

Mark Quinn, managing director at Bold Studios, said, “The moment we landed on the mantra ‘Go Chase More,’ it all clicked. It beautifully captures what we all feel as golfers, but just as importantly, it’s an honest reflection of the passion and drive of the Cobra team.”

The trailer sets up a six-part documentary series which shines a light into every corner of the modern game, celebrating the undying spirit and relentless drive that connects every golfer, whether they're playing on tour or in their basement. 

Dave Fox, film director and creative at Bold, said, “Golf is evolving like no other sport - it lives far beyond the course. We wanted to capture that: the characters, the eccentrics, the fun, the colour, the non-stop energy, and the eclectic tapestry the game has become. We wanted it to feel welcoming, accessible, and familiar - even for those who aren’t avid golfers.”

Each episode follows a different character, all of whom are chasing more from the game, whether that means more results, more fun, or simply just more golf. These golfers are carving their own paths while loving every minute.

From Kyle Berkshire chasing a win on the PGA tour, to Shasta Averyhardt chasing a comeback, to Patrick Koenig chasing golf records around the world, to Rob Hogan just and Rob Hogan chasing... well, everything, this series encapsulates levels of obsession that every golfer can relate to.

Caomhán Connolly, executive creative director at Bold, said, "Our philosophy is simple: the world has enough noise. You move brands by moving people—by creating work they actually give a sh*t about. The team at Cobra Puma Golf gets that, and with ‘Go Chase More,’ the proof is in the putting."

Episode one drops this Monday, Feb 24th on the Cobra Golf YouTube.