Lyons is one of those rare, iconic brands that already owns a piece of the nation’s heart. So when the moment came to mark a new chapter, our instinct was to start over - to create something bold and new. But what quickly became clear was that the original idea, ‘Puts the Talk into Tea,’ didn’t just hold up - it felt more vital than ever.
Our job wasn’t just to dust it off, but to reimagine it, modernise it, and make it land again in a chaotic and distracted world. To remind people that a proper cup of tea is still one of the simplest, quietest, most powerful ways to truly connect… and there’s nothing more Irish than a cup of Lyons tea and a chat.