A new direct-to-consumer, plant-based supplements brand has launched in the UK with the aim of bringing clarity, simplicity and ethics to the confusing world of supplements. Tailored to each person’s nutritional needs, DR.VEGAN products are suitable for every type of diet and contain no nasties, whilst being delivered in responsibly sourced, biodegradable and recyclable packaging.
Leading with the slogan ‘Better Me. Better Planet’, the brand’s stripped-down, block-colour packaging is a striking statement to the traditional supplements market with its bold typeface and natural appearance.
Independent creative agency, Five by Five, worked directly with the brand’s co-founder to develop the identity, packaging, typeface and guidelines for the DR.VEGAN range prior to its launch.
Supplements currently available include a Daily Multi-Vitamin, Vitamin D3, Magnesium, Vitamin B12, Gentle Iron & Vitamin C, Ashwagandha KSM-66, and Choline. Further products will be added to the range throughout 2020/21.