Bojangles Enchants Diners with Exclusive Halloween Experience

There's something unexpected creeping onto the Bojangles menu in Charlotte, North Carolina this week that’s sure to be a scream for spooky season. To celebrate the launch of the brand’s newest product, Bo Bites (hand-breaded chicken tender bites), Bojangles tapped agency partner luquire to develop and roll out a one-day-only Halloween experience that enchanted diners and drove widespread attention for the product launch.

Introducing: Boojangles, a scary fun pop-up dining experience that went far beyond just adding an extra “o” to the iconic restaurant’s name. On Friday, October 25, hundreds of lucky diners visited a spooky, IRL drive-thru and a wrapped store, experiencing an eerie ambiance, costumed characters, delicious food, and a social media-ready photo opp that was tailor made for Halloween.

The event was promoted locally through a mix of yard signs, digital signage, bag stuffers, customer newsletters and influencer partnerships, all of which helped to drive more than 500 boxes of Bo Bites to be sampled. Luquire captured the fun in a new video, which will debut across Bojangles’ social media channels today and be leveraged across a paid campaign to help raise awareness for the newly arrived Bo Bites. 

For those customers who missed the live experience, there’s still a chance to celebrate. All this week, Bojangles fans can take part in the launch with a special offer by downloading the Bojangles app and using promo code “RIPNuggets” to get 20% off any Bo Bites combo.

“We wanted to have some fun with the fact that Bo Bites were making their debut during Spooky Season, and boy did their fans embrace getting into the Halloween spirit,” said Glen Hilzinger, chief creative officer and partner at luquire. “We offered hundreds of diners an unforgettable experience, and are excited to continue spreading the word about Bo Bites on social media and beyond.”

“We invite our fans to sink their teeth into something new, and Bo Bites are the perfect way to do that—packed with the legendary taste they love in a bite-sized form,” said Tom Boland, chief marketing officer at Bojangles. “So, RIP Nuggets because Bojangles’ Bo Bites are here, and they are scary good.”