BMW sees more with Matthias Zentner

Leo Burnett Beijing hired Director Matthias Zentner for their latest  BMW campaign for China.  Entitled 'Dark Light Theatre', the commercial promotes the Night Vision Pedestrian Recognition System of the BMW 535 Li. 
 

Filmed on location in Shanghai, the spot features dancers from the prestigious Cloud Gate Dance Theatre of Taiwan.  Produced by Filmate via Oxygen Content with Post-production handled by Velvet MedienDesign in Munich.

 

BMW Night Vision, with pedestrian recognition offers additional safety when driving at night, enabling the driver to identify people, animals and other objects ahead of the car before they are illuminated by the beam of the headlights. The Night Vision system works using an infrared camera integrated into the front end of the car which sends real-time video images to the on-board monitor. The video data is analysed by a control unit, which uses intelligent algorithms to detect pedestrians, cyclists and animals, for example, who are near the road and in danger of being hit by the car. The system singles out pedestrians and cyclists who are on a pre-determined collision course with the car. If the system identifies danger, the driver is given a visual warning signal on the monitor and in the Head-up Display.

 

Click here to see the work:
http://www.youtube.com/watch?v=Lj2V0-QJ9Rc

 

Credits:

Leo Burnett Beijing, China

Executive Creative Director:  Nuno

Executive Producers : Lee Li Min & Priscilla He of Filmate

Director : Matthias Zentner

Director's Producer : Jaclyn Tze Wey of Oxygen Content, Singapore

DOP : Rob Malpage

Velvet MedienDesign, Munich

Post Producer : Gustaf Richter & Oliver Loessl

Editor : Anja Rosin

Flame Artist : Sylvia Roessler

Nuke : Manuel Voss

Telecine : ARRI Munich

Music/Sound Design :  2AM, Malaysia