BMW Appoints J. Walter Thompson as Lead Agency in Japan

BMW Japan has tapped J. Walter Thompson Japan to develop the brand’s strategy and creative work for Japan.

BMW Japan was established in 1981 as the first 100%-owned subsidiary of the German car maker in Japan. Since then BMW Japan has led the import car business, setting benchmarks in product, service and customer care initiatives. 

“We are extremely honoured and thrilled to be able to work on such a powerful brand like BMW.  We are strongly determined to further strengthen the value of BMW by working closely together with the client as one team,” said J. Walter Thompson’s Managing Director Hironobu ‘Chief’ Kitajima.

“We are going to dedicate every drop of our creativity to evolve this landmark, 100-year-old brand through a partnership that goes beyond a client-agency relationship,” said Go Sohara, the agency’s Executive Creative Director.

J. Walter Thompson Japan will officially start its role as the BMW lead creative agency from October, 2016.