BMG Production Music Announces Rebrand

BMG Production Music (BMGPM) has announced its rebrand. The new brand identity, encompassing a refreshed visual, messaging, and positioning, is the latest step in the evolution of BMG’s young production music company.

BMGPM is now recognisable via its new logo and graphic language, while associated concepts include: ‘the greatest tracks you’ve never heard of’ and ‘Hidden Hit Makers’. The Hidden Hit Makers idea is twofold - accurately describing BMGPM’s creative process and also its clients in the creative industries who are the hidden hit makers behind what we watch.

Spinning the Hidden Hit Makers concept into a memorable and unique brand stunt at world-renowned event South by Southwest (SXSW), BMGPM manifested it in the form of Goodstock - the world’s first stock music festival styled as a regular new music event. The twist was that attendees from the creative industries didn’t know the set list was entirely made up of production music.

As proud creators of production music, BMGPM put on three performing artists - MOA, Caleb Hawley and Dave Cavalier, who feature on BMGPM’s artist series label The Den - as part of a spectacular live performance setting for Goodstock. With a reveal at the end of the show that it had featured exclusively BMG production music, ‘stock music doesn’t suck’ was certainly the takeaway for attendees as their stunned after show reports demonstrate the positive perceptions fostered around the concept.

John Clifford, SVP global, sales, marketing & repertoire at BMG Production Music, said: “Following the brilliant stunt that was Goodstock festival at SXSW, BMGPM continues to show it believes in the power of production music with this focused rebrand and continued championing of Hidden Hit Makers.

“As ever, we are committed to the overarching BMG values of fairness, transparency and service while adding BMGPM’s media client-oriented brand values to this mix. We provide a unique offering in this space and will continue to listen, respond and surprise - never missing a beat, like our talented network of hidden hit makers. We chart our success outside of the charts and boldly work in the shadows, ensuring that our creative industry clients remain in the limelight - we are on their team.”

BMGPM’s passionate, bold and proud team now spans nine countries worldwide. It has grown to the size of a major but maintains its ability to innovate and align itself with clients. This rebrand follows a period of significant growth - since its worldwide launch in 2017 BMGPM has acquired AXS Production Music (France) Immediate Music (US), Big Bang & Fuzz (Australia), Deep East Music (UK), Telemusic (France) and launched custom music business ‘Altitude Custom’, bringing together BMGPM and BMG talent.