BMF had a successful year winning another four awards for ALDI with
'Best Emerging Talent', 'Catalogue Retailer of the Year - Over 3.5M',
'Sport and Fitness', and 'Supermarkets'.
Says Julie Sorrell, production director, BMF: "We are proud to be crowned Agency
of the Year. We pride ourselves in working with our clients to create
campaigns that best align with their targeted objectives. An amazing
effort put in by the team at BMF and we'd like to thank the ACA and
everyone involved for their honourable recognition."
BBDO were crowned winner of the coveted 'Judges' Choice' for their work
on Myer's 'Christmas #2 - Augmented Reality'. This award was highly
sought after and it is a commendable effort for Myer winning the hearts
of over 60 judges.
Says Andrew Egan, group GM marketing, Myer: "What an honour it is to win Judges' Choice for 2018. We pride ourselves
in creating strong catalogue campaigns that engage our customers. The
choice to integrate the digital technology of augmented reality into our
print campaigns has proved to be successful combining the power of
online and offline channels to promote strong brand value."
night was not all Awards as the major announcement of the evening was
that the ACA will merge with two other industry Associations, APIA and
TSA Limited, to form The Real Media Collective. 'Real' media pays homage
to the physical nature of print, and 'real' connecting with real
results, return on investment, engagement and activation.
Northwood, chief executive officer, ACA: "A big
congratulations to BMF for being awarded with 'Agency of the Year', a
well-deserved award for their outstanding work.
"The ACA Awards
are about celebrating and showcasing talent and creative design
throughout the year, and we will continue to showcase retailers,
agencies, printers and distributors efforts as we start our journey as
The Real Media Collective."
The Major Australasian Catalogue Awards Winners and Finalists:Agency of the Year (Sponsored by Fairfax Media)
Finalists: Clemenger BBDO, Hardie Grant Media, Kmart In-House Team and TBWA Sydney & MaudBest Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)
Winners: Britt Lloyd of Priceline Studio
Finalists: James Dulce of Target, Vicky Kijumnuayporn of GP Advertising, and Samantha Foster of Silvan (The Spraying Speciaists)Best Emerging Talent (Sponsored by Shopfully)
Winner: Rhiannon Jansma of BMF
Finalists: Kelvin Mui of BMF, Emma Yerbury of BCF, and Angela Vella of WoolworthsJudge's Choice (Sponsored by DIC)
Winner: Myer - 'Christmas #2 Augmented Reality' produced by Clemenger BBDO
Finalists: ALDI - 'Snow Gear' produced by BMF, David Jones - 'Mr. Jones Autumn
Winter 2018 produced by Medium Rare Content Agency and Woolworths -
'Marrickville Metro' produced by M&C SaatchiCatalogue Retailer of the Year - up to 1.5m (sponsored by Norske Skog)
David Jones - 'AW18 Brand Book Two' produced by TBWA Sydney & MaudFinalists:
Malouf Pharmacies - 'Christmas Gift Book' produced by PEP Central,
Nutrimetrics - 'Nutrimetics Catalogue 2018' produced by Nutrimetrics
In-House Team, and Travel Associates - 'Inspirations - Anniversary
Edition' produced by Travel Associates In-House TeamCatalogue Retailer of the Year - up to 3.5m (sponsored by UPM Kymmene)
Myer - 'Adventure Lives Here' produced by Clemenger BBDOFinalists
Adairs - 'Autumn Sale 2018' produced by Adairs In-House Team, Beacon
Lighting - 'Designer Lighting & Fan Collection' produced by Beacon
Lighting In-House Team, Domayne - 'Sight & Sound' produced by GP
Advertising, and Harvey Norman - 'Upgrade & Accomplish Anything With
A Modern PC' produced by GP AdvertisingCatalogue Retailer of the Year - over 3.5m (sponsored by Stora Enso)
ALDI - 'Snow Gear 2017' produced by BMFFinalists:
Big W - 'Winter Home - There's No Home Like Yours' produced by Big W
In-House Team, Dan Murphy's - 'Christmas Buyer's Guide' produced by
Hardie Grant Media, Kmart - 'Inspired Living' produced by Kmart In-House
Team, and Woolworths - 'Marrickville Metro' produced by M&C Saatchi
For a full listing of winners and finalists, click here