BMF Wins Prestigious Agency of The Year Title at 27th Annual ACA Awards
Last Friday night, the Australasian Catalogue
Association (ACA) hosted its 27th ACA Awards highlighting a strong focus
on effective marketing with the addition of new categories - point of
sale, customer insights and corporate social responsibility.
The
night recognised the creative skills of up-and-coming talent and
industry leaders. Creatives, retailers, producers and agencies were
amongst an attendance of over 600 guests all awaiting to hear who had
been crowned 'Agency of the Year' with creative agency BMF coming out on
top. The agency took the title over fierce competition with the
finalists including Clemenger BBDO for Myer, Hardie Grant Media for Dan
Murphy's, Kmart In-House Team for Kmart and TBWA Sydney & Maud for
David Jones.
BMF had a successful year winning another four awards for ALDI with
'Best Emerging Talent', 'Catalogue Retailer of the Year - Over 3.5M',
'Sport and Fitness', and 'Supermarkets'.
Says Julie Sorrell, production director, BMF: "We are proud to be crowned Agency of the Year. We pride ourselves in working with our clients to create campaigns that best align with their targeted objectives. An amazing effort put in by the team at BMF and we'd like to thank the ACA and everyone involved for their honourable recognition."
The night was not all Awards as the major announcement of the evening was that the ACA will merge with two other industry Associations, APIA and TSA Limited, to form The Real Media Collective. 'Real' media pays homage to the physical nature of print, and 'real' connecting with real results, return on investment, engagement and activation.
Says Kellie Northwood, chief executive officer, ACA: "A big congratulations to BMF for being awarded with 'Agency of the Year', a well-deserved award for their outstanding work.
"The ACA Awards are about celebrating and showcasing talent and creative design throughout the year, and we will continue to showcase retailers, agencies, printers and distributors efforts as we start our journey as The Real Media Collective."
The Major Australasian Catalogue Awards Winners and Finalists:
Agency of the Year (Sponsored by Fairfax Media)
Winner: BMF
Best Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)
Best Emerging Talent (Sponsored by Shopfully)
Judge's Choice (Sponsored by DIC)
Catalogue Retailer of the Year - up to 1.5m (sponsored by Norske Skog)
Winner: David Jones - 'AW18 Brand Book Two' produced by TBWA Sydney & Maud
Finalists: Malouf Pharmacies - 'Christmas Gift Book' produced by PEP Central, Nutrimetrics - 'Nutrimetics Catalogue 2018' produced by Nutrimetrics In-House Team, and Travel Associates - 'Inspirations - Anniversary Edition' produced by Travel Associates In-House Team
Catalogue Retailer of the Year - up to 3.5m (sponsored by UPM Kymmene)
Winner: Myer - 'Adventure Lives Here' produced by Clemenger BBDO
Finalists: Adairs - 'Autumn Sale 2018' produced by Adairs In-House Team, Beacon Lighting - 'Designer Lighting & Fan Collection' produced by Beacon Lighting In-House Team, Domayne - 'Sight & Sound' produced by GP Advertising, and Harvey Norman - 'Upgrade & Accomplish Anything With A Modern PC' produced by GP Advertising
Catalogue Retailer of the Year - over 3.5m (sponsored by Stora Enso)
Winner: ALDI - 'Snow Gear 2017' produced by BMF
Finalists: Big W - 'Winter Home - There's No Home Like Yours' produced by Big W In-House Team, Dan Murphy's - 'Christmas Buyer's Guide' produced by Hardie Grant Media, Kmart - 'Inspired Living' produced by Kmart In-House Team, and Woolworths - 'Marrickville Metro' produced by M&C Saatchi
For a full listing of winners and finalists, click here.
Says Julie Sorrell, production director, BMF: "We are proud to be crowned Agency of the Year. We pride ourselves in working with our clients to create campaigns that best align with their targeted objectives. An amazing effort put in by the team at BMF and we'd like to thank the ACA and everyone involved for their honourable recognition."
Clemenger
BBDO were crowned winner of the coveted 'Judges' Choice' for their work
on Myer's 'Christmas #2 - Augmented Reality'. This award was highly
sought after and it is a commendable effort for Myer winning the hearts
of over 60 judges.
Says Andrew Egan, group GM marketing, Myer: "What an honour it is to win Judges' Choice for 2018. We pride ourselves
in creating strong catalogue campaigns that engage our customers. The
choice to integrate the digital technology of augmented reality into our
print campaigns has proved to be successful combining the power of
online and offline channels to promote strong brand value."
The night was not all Awards as the major announcement of the evening was that the ACA will merge with two other industry Associations, APIA and TSA Limited, to form The Real Media Collective. 'Real' media pays homage to the physical nature of print, and 'real' connecting with real results, return on investment, engagement and activation.
Says Kellie Northwood, chief executive officer, ACA: "A big congratulations to BMF for being awarded with 'Agency of the Year', a well-deserved award for their outstanding work.
"The ACA Awards are about celebrating and showcasing talent and creative design throughout the year, and we will continue to showcase retailers, agencies, printers and distributors efforts as we start our journey as The Real Media Collective."
The Major Australasian Catalogue Awards Winners and Finalists:
Agency of the Year (Sponsored by Fairfax Media)
Winner: BMF
Finalists: Clemenger BBDO, Hardie Grant Media, Kmart In-House Team and TBWA Sydney & Maud
Best Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)
Winners: Britt Lloyd of Priceline Studio
Finalists: James Dulce of Target, Vicky Kijumnuayporn of GP Advertising, and Samantha Foster of Silvan (The Spraying Speciaists)
Best Emerging Talent (Sponsored by Shopfully)
Winner: Rhiannon Jansma of BMF
Finalists: Kelvin Mui of BMF, Emma Yerbury of BCF, and Angela Vella of Woolworths
Judge's Choice (Sponsored by DIC)
Winner: Myer - 'Christmas #2 Augmented Reality' produced by Clemenger BBDO
Finalists: ALDI - 'Snow Gear' produced by BMF, David Jones - 'Mr. Jones Autumn
Winter 2018 produced by Medium Rare Content Agency and Woolworths -
'Marrickville Metro' produced by M&C Saatchi
Catalogue Retailer of the Year - up to 1.5m (sponsored by Norske Skog)
Winner: David Jones - 'AW18 Brand Book Two' produced by TBWA Sydney & Maud
Finalists: Malouf Pharmacies - 'Christmas Gift Book' produced by PEP Central, Nutrimetrics - 'Nutrimetics Catalogue 2018' produced by Nutrimetrics In-House Team, and Travel Associates - 'Inspirations - Anniversary Edition' produced by Travel Associates In-House Team
Catalogue Retailer of the Year - up to 3.5m (sponsored by UPM Kymmene)
Winner: Myer - 'Adventure Lives Here' produced by Clemenger BBDO
Finalists: Adairs - 'Autumn Sale 2018' produced by Adairs In-House Team, Beacon Lighting - 'Designer Lighting & Fan Collection' produced by Beacon Lighting In-House Team, Domayne - 'Sight & Sound' produced by GP Advertising, and Harvey Norman - 'Upgrade & Accomplish Anything With A Modern PC' produced by GP Advertising
Catalogue Retailer of the Year - over 3.5m (sponsored by Stora Enso)
Winner: ALDI - 'Snow Gear 2017' produced by BMF
Finalists: Big W - 'Winter Home - There's No Home Like Yours' produced by Big W In-House Team, Dan Murphy's - 'Christmas Buyer's Guide' produced by Hardie Grant Media, Kmart - 'Inspired Living' produced by Kmart In-House Team, and Woolworths - 'Marrickville Metro' produced by M&C Saatchi
For a full listing of winners and finalists, click here.
