BMF Promotes CD Alex Derwin to Executive Creative Director Role

BMF has a new ECD. The agency has promoted creative director Alex Derwin to lead the agency's creative output, following the departure of Cam Blackley. 

Since joining BMF from Clemenger BBDO Melbourne in 2015, Derwin has led the ALDI creative account, helping it become one of the most creative accounts in the country, garnering 76 creative and effectiveness awards including One Show, AWARD Award, LIA, Spikes, Sirens and Effies. In that time, Derwin has also played a key role in the agency's new business success, winning TAL, Dulux, Agoda and Transport NSW and launching Australia's largest life insurer, TAL, as a consumer facing brand. 

With 20 years experience in the UK, the US and Australia, Derwin has an international résumé that includes award-winning work on Nike, Nestlé, Oak Milk, Toyota, The Star, St Vincent de Paul and The Observer newspaper.

Steve McArdle, managing director, BMF, said: "Alex has been the creative director behind a huge amount of the BMF work that's dominated the effectiveness awards and been creatively celebrated over the last three years. We're delighted that, after a three month recruitment process involving some outstanding candidates, we're able to recognise one of our own for the ECD job."

Alex said: "BMF has a history of picking leaders with potential and giving them what they need to grow. Cam, Christina and Steve have achieved a lot over the last few years and they've always supported my development. Looking around the agency you see so much talent, so much potential, but most importantly, so many lovely human beings. We've got one of the best creative offerings in the country, and with creative leaders like Jen and Ant by my side, we're well equipped to kick-on and get even better with every piece of work that we make."

Pictured L-R: Alex Derwin (ECD), Matt Melhuish (executive chairman), Christina Aventi (EPD), Claudia Gallardo (CFO) and Steve McArdle (MD)