BMF Launches First Campaign for BWS, Celebrating Pre-Party Rituals

BWS has launched a new brand campaign under its Refreshingly BWS platform, telling Aussies however they like to pre-party, BWS is here for it. Created by BMF, who won the Endeavour Group creative account in July this year, the new campaign encourages Aussies to indulge in their pre-party routines because with BWS’ convenience, the cold bevvies ready whenever you are.

An Le, head of brand marketing said, “We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation. Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night - getting ready!”

“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s”, she said.

“We’re stoked to start our partnership with the BWS team,” says David Roberts, group creative director, BMF. “This campaign is a celebration of the pre-party ‘you’. The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out. Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish.”

With media strategy and buying led by Carat, the integrated campaign will roll out across TV, OOH, radio, digital, social and in-store.