BMB Wins Kerry Dairy Consumer Foods

BMB has been appointed lead strategic and creative agency for Kerry Dairy Consumer Foods, home to the UK and Ireland’s leading dairy and plant-based brands including Strings and Things Kids Snacks, PURE, Dairygold and Charleville brands. 

BMB pitched against three other agencies (undisclosed) to win the account in a process organised by the AAR.

BMB has been brought on board to provide creative firepower to help support the growth ambitions of the brand, including the Strings and Things kids snacking portfolio amongst others. Activity will kick off in 2024. Kerry Dairy Consumer Foods is part of Kerry Group’s Kerry Dairy Ireland business and with a revenue in excess of €1bn per year, it’s one of the world’s leading dairy businesses. 

Victoria Southern, Strategy, Marketing and Innovation Director, Kerry Dairy Consumer Foods says: “We are thrilled to be partnering with the talented Team at BMB as our Lead Strategic Creative Agency to fuel our next chapter of growth.  The pitch process, run by AAR, did a great job of showcasing BMB’s laser sharp strategic thinking and inspired creative, alongside the strength of chemistry between our two organisations. We’re excited to get started & realise the potential of our new creative partnership.”

Jason Cobbold, CEO, BMB says: “We’re thrilled to be partnering with Kerry Dairy Consumer Foods as they look to the future. As a staple of fridges up and down the country we’re excited to be working on what’s next for the brand.”