BMB Neon Wins for Dairylea

Dairylea has been awarded a Social Bakers 'Socially Devoted' award which recognises brands that are delivering outstanding response rates in Social Media. Dairylea's Digital and Social Media account is handled by the social media team at BMB Neon.

The final rankings for the top Socially Devoted brands are now online Socialbakers.com - benchmarking brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each quarter.
 

The Dairylea Facebook page has been awarded an 80% Socially Devoted rating, putting it 21% above the 2013 UK industry benchmark of 66% and 42% above the FMCG 2013 average of 56.5%. Brand Manager for Dairylea, Jo Mills said: 

“BMB Neon have worked hard to ensure that people who want to speak to Dairylea can do so in a timely and engaging manner. We put the consumer at the centre of everything we do and hope our social media reflects our commitment to our customers and fans."

Owen Farrington, Head of Social at BMB, said “our team treat social media customer care with the same reverence that we have for any of our clients' communication. Up until recently I think it has often been treated as a hygiene factor for many brands. At BMB Neon we use the right tools, like Social Bakers, and a thorough and persistent approach to ensure our clients get the best results."