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BMB Announces New Partnership with University of the Arts London

06/03/2023
Advertising Agency
London, UK
151
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Students will have access to BMB’s resources including a library of historic advertising content and custom-built studio space for content production

BMB will partner with University of the Arts London (UAL), a top public university for the arts, design, fashion and communication, in a new brief to shape its advertising industry course content in 2023 and give students a deeper insight into the creative communications industry.

The partnership was initiated as part of BMB’s commitment to help develop access for the next generation of creative minds into the creative industries. In an ongoing partnership, BMB’s first brief will see the agency working with third year undergrad students on the BA Advertising course.

BMB will bring its extensive experience of the advertising market to enrich UAL’s course modules with the latest real-world industry insights. UAL students will be supported to successfully prepare for a career in advertising, and to build the relevant skills. 

Students will also have access to BMB’s resources including its 24/7 'creator studio' a custom-built studio space for content production within the office.

Dr Sevil Yesiloglu, course leader and senior lecturer BA Advertising, London College of Communication, part of UAL, said, “It’s critical for students today to understand the real-world context of the creative industries. It is also important for us that students’ employability skills are supported through an exploration of their own interests, by developing live industry briefs, and by mapping their creative and strategic skillsets to industry roles. BMB will bring their extensive knowledge and experience of brands in the advertising industry to help us shape the curriculum for real-world application.``

Jason Cobbold, CEO, BMB adds, “We’re incredibly excited about this partnership with UAL, and look forward to contributing to the learning and development of the creative industries in the UK. By bringing live client briefs to the team at UAL, students can experience the drive and rewards of delivering creative solutions to real brands.  In turn, our clients will work with the next generation of creative thinkers.”

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