Blutui Launches 'Founders Circle' Programme to Revolutionise Agency Workflows

Blutui has launched an exclusive 'Founders Circle' programme for 15 digital agencies and announced a partnership with BIMA for a SXSW London event, as the martech platform escalates its push to transform agency workflows.

The dual initiatives aim to address what founder Graeme Blake calls "the real operational pain points" facing agencies. The platform already claims to boost productivity by 400%.

"As agency folk ourselves, we built Blutui to solve the technical and operational headaches that slow agencies down," said Graeme.

"Our team blends elite adland technologists with agency veterans from both holding companies and independent studios. The result? A platform made by agencies, for agencies."

​Blutui, a web-project-building technology platform, has been billed as a secret weapon for agencies big and small, promising a way to grow margins through automation, AI, and is offered exclusively to agencies as a white labelled product.

Now, Blutui is putting out a call for 15 agencies, which will be invited to join the ‘Founders Circle’, a hand-selected group of early adopters who will experience, inform, and influence the platform’s evolution.

“We’re laser-focused on cracking the real operational pain points agencies are facing, especially from the C-suite perspective,” said Graeme.

“Think bottlenecks, inefficiencies and delivery drama. The goal? Build tools that make their lives easier and help agencies move faster and smarter, globally.”

Founders Circle members will enjoy lifetime preferred pricing, VIP onboarding, exclusive innovation workshops, the ability to co-design sessions with Blutui’s product team, early access to new features, and recognition as founding partners.

Interest has already been secured from agency founders in Singapore, Malaysia, Belgium, London and Edinburgh, with less than 10 seats remaining.

Amir Mireskandari, partner and co-founder of Method+Motion and formerly digital delivery chief for Ogilvy southeast Asia will be chairing the Founder’s Circle.

Amir told LBB, “What’s interesting is that the challenges aren’t wildly different, but the scale is. In mature markets, the big friction points are time and cost -- but also the ability to scale. Blutui levels the playing field.”

Graeme wants to finalise the Founders Circle by the end of the year.

“What we’re looking for is honest 'warts ‘n all' collaboration; agencies willing to share their real-world studio challenges, so we can continue to build real-world solutions together.”

Blutui has already launched a suite of agency-first tools, like ‘Courier’, which cuts project setup time from hours to under two minutes, and ‘Cassette’, for seamless development and deployment of campaigns or project versions.

Graeme pointed to ‘Cassette’ as proof of Blutui’s responsiveness.

“A Holding Co production hub in Singapore needed better real-time collaboration across time zones. That insight sparked ‘Cassette’, which lets devs version-control like pros and pre-build campaign variants. It’s like giving studios a time machine.”

The platform also features ‘Chameleon’ for both agency and client-level project branding and the upcoming ‘Continuum’, which enables truly universal, scalable dev across projects.

In addition, Blutui is partnering with the British Interactive Media Association for an exclusive breakfast event at SXSW London on June 5th 2025.

“Advertising to advertisers is like selling ice to Icelanders. We’re a skeptical crowd,’ Graeme admitted.

“BIMA’s reputation and SXSW bring together the forward-thinking leaders we love working with. That ‘aha’ moment when an agency realises they can quadruple their output? That’s our sweet spot.”

The event will feature live demos of Blutui’s AI component generator, which Graeme stresses maintains creative freedom.

“If your team can dream it and code it, Blutui brings it to life,” he said. “No guardrails. No restrictions. Just hyper-efficient, pixel-perfect work.”

Graeme’s metric for success is “universal adoption.”

“If teams globally work seamlessly on the same tech, we’ll know we’ve nailed it. Fragmented tools kill margin and morale. Blutui is the glue – and jet fuel – for agency studios.”

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To learn more about the ‘Founders Circle’, visit blutui.com. To register interest in the BIMA x Blutui breakfast, sign up via the event page.