Blood, Sex and Selfie Sticks Accompany TBS' Risqué Rebranding

US cable television channel TBS asked the Line and the Electric Theatre Collective to come up with two 10 second Idents to accompany their bold new rebrand, which has already seen the company adopt an eye-catching new logo. 

The Line pitched their ideas and TBS went with four of them: Nips, Rats, Selfie Stick and Shot Gun. Each ident features a brash new character in a controversial situation, from a scantily clad woman to a hipster being beaten with his own selfie-stick. 

Full Credits

Nips:
Director: Tim McCourt & Max Taylor
Written: Tim McCourt & Max Taylor
Designed: Wesley Louis
Animation: Stephen Vuillemin
Clean up: Amix Film
After Effects Compositor: Max Van Der Merwe
Sound Design by Adam Asnan 
Producer: Josh Robinson, Friederike Nicolaus
Production Assist: Therese Mayer

Rats:
Directed: Tim McCourt & Max Taylor
Written: Tim McCourt & Max Taylor
Designed: Tim McCourt
Animation: Xavier SAILLIOL, Tim McCourt & Jonathan Djob Nkondo
Director of photography: Andrew Corrigan
Edited: Tim McCourt & Max Taylor
Sound Design: Adam Asnan 
Nuke compositor: Taran Spears
Flame compositor: Fasa Oyibo
Colourist: Lewis Crossfield
Producer: Josh Robinson, Friederike Nicolaus
Production Assist: Therese Mayer

Selfie stick:
Directed: Tim McCourt & Max Taylor
Written: Max Taylor
Designed: Jonathan Djob Nkondo
Animation: Jonathan Djob Nkondo
Director of photography: Andrew Corrigan
Edited: Max Taylor
Sound Design: Adam Asnan 
Nuke compositor: Taran Spears
Colourist: Lewis Crossfield
Producer: Josh Robinson, Friederike Nicolaus
Production Assist: Therese Mayer

Shotgun:
Directed: Tim McCourt & Max Taylor
Written: Tim McCourt
Designed: Nick Stoney
Animation: Xavier SAILLIOL
Clean up: Amix Film
After Effects Compositor: Max Van Der Merwe
Sound Design: Adam Asnan
Producer: Josh Robinson, Friederike Nicolaus
Production Assist: Therese Mayer