Seven for Seven is a new profile series hosted on Little Black Book with the founders of Blackweek, a new economic forum and marketing conference coming to NYC October 15-18.
Seven questions that dive into the minds behind the economic forum, and what’s in store. A little bit about them, a little bit about Blackweek, and a lot for everyone to think about.
Today marks the first in the series with Dabo Ché, CEO / CCO of CHÉ Creative.
1> What did you want to be when you were 7?
Dabo> A ninja.
2> An example of someone throwing a line back to you in your career?
Dabo> So many! But what they all had in common was when I was forced to level up out of my comfort zone.
3> Words to live by?
Dabo> “God bless the child that got’s his own.” -Billie Holiday
4> What made you get involved with Blackweek?
Dabo> The power of unity and organisation has always been a centrepiece to empowerment. If we create culture, we need to have ownership of it.
5> What aren’t people talking about? What aren’t they saying out loud?
Dabo> Having a purpose you're passionate about in this industry is so underrated. Advertising can suck the life out you if you let it.
6> Who can benefit most from attending Blackweek? Who needs to go?
Dabo> Anyone yearning for a sense of community impact in a way they haven’t felt before. We are looking to build a platform that amplifies the voices that feel unheard.
7> Where’s your industry a year from now?