Bimbo Bakery Inspires Girls Around the World with Sports and Responsible Eating

In collaboration with FC Barcelona and its ambassador Aitana Bonmatí, Ogilvy Argentina and Grupo Bimbo are teaming up once again to launch 'The Bimbo Dream 2024', the campaign that seeks to inspire girls around the world to fight for their dreams while adopting conscious eating habits.

The heart of this project was the experience of 55 girls from 22 countries who, in June of this year, travelled to Barcelona to train at the club's facilities and enjoy various recreational activities.

"The Bimbo Dream 2024 represents our commitment to creativity that inspires real change. Through this campaign, we seek not only to motivate girls to fight for their dreams, but also to adopt a conscious diet that helps them reach their full potential." said Constanza Archain, CEO Ogilvy Argentina.

With "The Bimbo Dream 2024", Ogilvy Argentina and Grupo Bimbo reaffirm their vision of building a more inclusive world, while promoting sports, equal opportunities and healthy nutrition, fundamental pillars for the integral development of the next generations.