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Creative

Big Thinkers and Discovery Seekers Are at the Heart of Barnes & Noble's Holiday Campaign

Havas New York launches festive spots directed by Community Films' Matt Smukler

Big Thinkers and Discovery Seekers Are at the Heart of Barnes & Noble's Holiday Campaign

Havas New York has launched its 2018 Christmas campaign for Barnes & Noble. 

The integrated holiday campaign launched November 9th in cinema and November 12th on cable television in the US that takes a differentiated storytelling approach to reach customers this shopping season. Barnes & Noble and Havas worked together to create the series of national TV spots, and a series of videos that highlight its captivating stories, diverse merchandise and community of booksellers and customers who make Barnes & Nobles a unique place to shop, explore and hang out.

This campaign showcases how the books, stories and gifts that can be discovered at Barnes & Noble help shape the lives and imaginations of people across the country and the brand looks to inspire others to pick up books and discover meaning in their own lives. Additionally, it celebrates the Company’s 23,000 booksellers who make shopping at Barnes & Noble a one of a kind experience.

This campaign shows what’s truly unique about Barnes & Noble. Helping someone find a great book or give a great gift, requires a deep understanding of a person’s passions and interests (or fandoms).





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Client

Advertiser: Barnes & Noble

Creative Director: Erwin Winkler

Creative Agency

Creative Agency: Havas New York

Art Director: Eduardo Camacho

Chief Creative Officer: Harry Bernstein

Creative Director: Joseph Delhommer, Nick Elliott

Account Executive: Quinn Levin

Business Manager: Liz Mistriel

Senior Copywriter: Morgan Perrine, Katharine Flynn

Director of Business Affairs: Cathy Pitegoff

Business Talent Manager: Yvette Aponte, Anna Owens

Chief Executive Officer: Laura Maness

Global Executive Creative Director: Israel Garber

Management Supervisor: Pedro Gomez

Senior Planner: Nushien Fateh

Chief Strategy Officer: Tim Maleeny

Managing Director: Elena Grasmann

Executive Producer: Stacy Flaum

Media Agency

Media Agency: Havas Media New York

Media Planner: Samantha Kuchinksi

President: Kat Sudit

Group Director: Cammy Bjorklund

Planner: (Director) Lauren Jennings

Buyer: Andrea Zaldumbide

Production Company

Production Company: Community Films

Executive Producer: Carl Swan

Director: Matt Smukler

DOP: Quyen Tran

Line Producer: Gayleen Sharon

Head of Production: Chris Spanos

Offline

Edit Company: NOMAD

Editor: Jai Shukla, Jim Ulbrich

Edit Assistant: George Dodsworth

Executive Producer: Jennifer Lederman

Head of Production: Sheena Wagaman

Post Production / VFX

Flame Artists: Alexander Chizhov

Colourist: Tim Masick

Colour Producer: Kevin Breheny

Music

Executive Producer: Malene Bartos

Arranger: Chris Plansker

Senior Producer: Angelina Powers

Music Production: Yessian

Sound

Audio Post: Sonic Union

Audio Producer: Justine Cortale

Audio Mix: Mike Marinelli and Steve Rosen

Category: Retail and restaurants , Retail stores

Genre: Comedy , People