Big Spaceship Appoints Tony Clement

Yesterday, Brooklyn-based digital creative agency Big Spaceship announced it has brought on Tony Clement as its new Strategy Director and Head of Data & Analytics, reporting directly to Mark Pollard, VP, Brand Strategy. In this role, Tony will oversee Big Spaceship’s integration of data and analytics throughout all of the agency’s capabilities, melding creativity and science to drive the relationship between people and brands.
 

“At Big Spaceship, data and analytics is an additive feature to our culture and capabilities. It’s part of how we come up with ideas and measure their impact on the world. Tony brings nearly a decade of experience to his role, and his passion for using creativity and collaboration to solve problems is a seamless fit for our unique approach to digitally-led brand, product and experience development for our clients,” said Mark.

 
Throughout his career, Tony has done award-winning work for a number of blue chip brands including Capitol One, Comcast, Ford, Microsoft, Desperados, Commonwealth Bank and Diageo. His accolades include an APG Award for Best Use of Data and four Advertising Effectiveness awards.

 
Prior to moving to New York City, Tony worked in the United Kingdom. He was most recently Head of Strategic Planning at TBG Digital, and prior to that he was Strategy Director at Wunderman London and a freelancer for JESS3. Previously, he also worked in Sydney, Australia as a Data Planner for BMF Advertising.
 

“My role at Big Spaceship is to help crew members meet their inner analyst through teaching, sharing and experimenting with them. We should all be able to help our clients be more comfortable in a world that's uncomfortable with data,” said Tony.