BIC Joins Forces with Marvel Studios’ ‘The Marvels’ to Empower Fans to “Write with Might”

BIC is kicking off the back-to-school season this year with ‘Write with Might,’ a sweepstakes offering fans a chance to win a once-in-a-lifetime trip for two to the premiere of Marvel Studios’ ‘The Marvels’, in theatres November 10th.

Through August 31st, 2023, BIC is rewarding a select group of dreamers with an unforgettable experience inspired by the belief that effort and creativity in and of themselves can be a real-life superpower and, with a little luck, can take you to places you did not expect.

Fans can enter the sweepstakes here for an opportunity to win prizes, including limited-edition BIC pens inspired by Marvel Studios’ ‘The Marvels’ (available exclusively at Office Depot and OfficeMax), film-themed memorabilia, Fandango Promotional Code, and free BIC products. One lucky grand prize winner will have the chance to win a trip to the premiere of ‘The Marvels’, complete with airfare, lodging, food, and more.

Additionally, consumers who buy $15 or more of BIC stationery in one transaction at any physical or online retailer between now and November 30th, 2023 will be eligible to receive a $5 Fandango Promotional Code*, which can be redeemed to see Marvel Studios’ ‘The Marvels’ in theatres November 10th. Consumers can also celebrate the film with a limited-edition set of four-colour ball pens, each inspired by Captain Marvel, Captain Monica Rambeau, Ms. Marvel or Goose the Flerken and available only at Office Depot and OfficeMax. The pens let you choose from four ink colours—black, blue, red, and green—with just one click, making them great for colour-coding school supplies or organising notes, or anything else you can dream up.

“At BIC, we believe putting a pen in a young person’s hand is an act of inspiration – one that fuels creativity and unleashes the imagination,” said Colin Smyth, marketing director, human expression at BIC. “That’s why we are especially thrilled about Write With Might with Marvel Studios’ ‘The Marvels’, a programme that champions the power of the pen.”

For more details on how to enter, visit here.

VMLY&R Commerce, WPP’s end to end creative commerce agency, serves as creative lead on the collaboration between BIC and Marvel Studios’ ‘The Marvels.’

Jon Goynshor, SVP, global head of partnerships at VMLY&R Commerce said, "Collaborating on BIC's first-ever limited edition super hero pens in support of The Marvels omni-channel activation was a total team effort at the intersection of culture and commerce."

*$5 Fandango Promotional Code (“Code”) good towards the purchase of one movie ticket (up to $5 total ticket price and associated fees and charges) to see Marvel Studios’ The Marvels or select Disney / Marvel Studios’ titles at Fandango partner theatres in the U.S. Offer valid only for purchases at Fandango.com or via the Fandango app. Must be 18+ and a resident of the U.S. to participate. Code is void if not redeemed by 31/12/23. Not for resale; void if sold or exchanged. Offer valid for one-time use only. Limit two Codes per household. The redemption of the Code is subject to Fandango’s Terms and Policies. See here for full details.