Broken Heart Love Affair Designs SSPAD and Its Foundation's New Brand Identity

The Société de Soins Palliatifs à Domicile (SSPAD) and its Foundation proudly unveiled their new visual identity, developed in collaboration with BHLA through its Montreal office, Agence BHLA. This ambitious project also includes the complete redesign of the foundation’s website, now more contemporary and intuitive, reflecting the organisation’s essential mission.

The SSPAD is a non-profit organisation that provides free, high-quality palliative care at home. These services are intended for individuals with cancer or other advanced-stage illnesses who wish to spend the final stage of their lives in the comfort of their homes, surrounded by their loved ones.

This transformation in the visual identity aims to strengthen SSPAD’s visibility and better mobilise donors and partners. It includes a redesigned logo that prominently features the acronym SSPAD to simplify the organisation’s recognition. The colours, typography, and symbols used harmoniously reflect the unique partnership between the patient, their family, and the SSPAD staff, placing humanity at the centre of the experience.

“Redesigning the SSPAD visual identity and website was a deeply meaningful process. The team’s dedication to palliative care and their commitment to providing comfort, dignity, and connection at life’s final stage guided every creative decision. Our goal was to craft a brand identity that truly reflects SSPAD’s unique approach—one that prioritises humanity, warmth, and honouring lives well lived. This project was not just about design; it was about capturing the essence of SSPAD’s mission and ensuring that their visual presence resonates with the compassion they bring to their patients and families every day,” says Rachelle Claveau, EVP and national managing director, Agence BHLA.

“Thanks to the experience, dedication, and passion of the BHLA team, we were able to develop a visual identity that is both human and aligned with our values. The new website, both intuitive and user-friendly, is a key tool that will allow us to better communicate our services, mobilise donors, and attract new partners. This work perfectly reflects our mission to continue providing free, high-quality palliative care to those who need it most,” affirms Laurence de Villers, executive director of SSPAD and its Foundation.

This project marks a significant milestone for SSPAD, which continues to position itself as a vital player in the landscape of palliative care in Quebec.