senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

BETC's Traction and Citroën Invent Glasses that Cure Motion Sickness

06/07/2018
Advertising Agency
Paris, France
360
Share
'Seetroën' uses Boarding Ring technology to cure motion sickness in 10 minutes

Citroën’s cars are famous for their comfort. It was this insight that inspired the French car manufacturer to make travelling even more comfortable.

With its agency Traction (part of BETC), Citroën introduces Seetroën, the first glasses that prevent motion sickness.

Motion sickness is a common condition that chronically affects more than 30 million people in Europe. One in three people develop symptoms at least once in a lifetime.

Based on this observation, Traction and Citroën have created a unique set of glasses, which will initially be sold in limited and exclusive quantities in the brand's lifestyle boutique, available for pre-ordering from today, July 6th.

The Seetroën glasses use Boarding Ring technology - a patented and tested paramedical device, with a 95% efficiency rate, developed by a French start-up.

Motion sickness is due to a difference in perception between sight and the sense of balance. Coloured liquid moves in rings arranged around the eyes, in the frontal direction (right-left), but also in the sagittal direction (front-back).

This recreates an artificial horizon which re-synchronises sight and the inner-ear and solves motion sickness in less than 10 minutes and in 95% of the cases.

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from BETC Paris
No Home Jersey
Marshall Islands National Team
13/12/2024
12
0
The Trailer
CANAL+
10/12/2024
13
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0