BETC Paris Wins an Immortal Award

Created in 2018, the Immortal Awards is an advertising competition organised by the British media LBB (Little Black Book) that honours the best work of the year and is judged by the greatest creative talent of the industry.

This year, only three campaigns in the world received an Immortal Award, among them the film 'Papa' for CANAL, along with multi-awarded campaigns 'The Greatest' for Apple and 'Heinz Ketchup Fraud' for Heinz by Rethink. BETC Paris is the first French agency to ever be awarded at the Immortal Awards.

Among the renowned judges of the 2023 edition were:

David Lubars (chief creative officer, BBDO Worldwide); Harjot Singh (global chief strategy officer, McCann and McCann Worldgroup); Susan Credle (global chief creative officer, FCB Global); Neil Heymann (global chief creative officer, Accenture Song); Nic Taylor (senior vice president and head of LEGO Agency, the LEGO Group); Natalie Lam (chief creative officer, Asia Pacific, Middle East and Africa, Publicis Groupe) Joel Simon (chief creative officer/CEO, JSM Music) ; Alexis Ospina (chief creative officer, Grey Mexico); Tania Sethi (chief production officer, Hogarth Worldwide).

The campaign 'Unexpected Encounters' from Lacoste by BETC Paris also received a Commendation at the Immortal Awards 2023.