BETC Paris Welcomes New International Creative Talent

(clockwise: Simon, Daniela, Matt, Tristan, Abi, Nick, Marcelo)

With 2023 coming to an end, BETC Paris announces the hiring of new international talent among its creative department and confirms its status as a global agency.

This new talent will join the growing creative teams led by Antoinette Beatson and Alasdhair Macgregor (vice-presidents and executive creative directors – BETC Paris), under the supervision of Stephane Xiberras (president and chief creative officer - BETC Paris).

All coming from different backgrounds, they will navigate between Paris, London, or Amsterdam and will help strengthen the existing group synergies with BETC London (UK) and Havas Lemz (Amsterdam).

Welcome to:

- Daniela De Seta, creative director (ITA)

- Nick Bakshi, creative director (USA)

- Abi Stephenson and Matt Jones, creatives (UK)

- Tristan Lenczner and Simon Carr, copywriter and art director (UK)

- Marcelo Carvalho, art director (POT)

Antoinette Beatson and Alasdhair Macgregor, vice-presidents and executive creative directors at BETC Paris, comments, "After our recent Danone new business win where we now handle all the multinational's global brands, we had to add some talent to our team. These new arrivals demonstrate our ability to find the best way possible to help our clients, whatever the projects and markets that they would like to conquer. We are delighted to welcome these creative talents and we can't wait to see them grow within BETC Paris."

Ranked third in the WARC Top Agencies 2023, BETC Paris is the only French agency to appear in the rankings of the most awarded ad agencies of the year.