BETC Paris Swaps Guns for Guts in New Far Cry Primal Teaser
Far Cry Primal, Ubisoft’s award-winning franchise that stormed the tropics and the Himalayas, now enters the fight for humanity’s survival at the Mesolithic era.
To promote the launch of the game, BETC Paris created a film, showing the brutal savagery of the Stone Age.
Far Cry Primal is the ultimate journey to the origins of humanity, where the player needs to learn to survive and become a predator to conquer the wild land of Oros.
By tracing a soldier through the ages, the film, which was produced through Wanda, powerfully shows the bestiality of the Stone Age and the challenges for the player, used to being heavily armed. In the first scenes, the soldier is equipped with the powerful weapons and technology of today, but finds himself increasingly powerless as he goes back in time. Finally he arrives face to face with a sabre-toothed tiger. Unarmed, he has to trust his courage and animal instinct to go from prey to predator.
TV Producer: Alexia Ducastel, Marine Monbeig
Creative Director: Benjamin le Breton, Arnaud Assouline
Copywriter: Samuel Moore
Art Director: Juri Zaech
Executive Creative Director: Stephane Xiberra
Planner: Elisabeth Jamot, Kevin Hutchings
Creative Agency: BETC Paris
Music and Sound
Sound Design: Kouz Production
Post Production / VFX
Post Production House: Mikros Image
Director: Ivan Grbovic
Production Company: Wanda
Category: Gaming , Sports and leisure
Genre: Action , Comedy , Storytelling , Visual VFX