BETC Paris Launches New Peugeot 208 GTi

BETC has created a new 360° campaign for the launch of the new Peugeot car, 208 GTi.

 

The film, with its rock’n’roll vibe adapted to 10 different markets, evolves around an inspired musician who passionately improvises riffs on his electric guitar.

 

 

The campaign also includes print, outdoor, cinema and web.

 

Credits

 

BRAND: AUTOMOBILES PEUGEOT

BRAND MANAGEMENT: Guillaume COUZY, Olivier GANDOLFO, Nathalie Le MAITRE, Aude COLLERIE

AGENCY: BETC Paris

AGENCY MANAGEMENT: Henri TRIPARD, Julien GRIMALDI, Thomas BOUTTE

 

EXECUTIVE CREATIVE DIRECTOR: Rémi BABINET

CREATIVE DIRECTOR:  Vincent BEHAEGHEL

STRATEGIC PLANNING: Clarisse LACARRAU, Maria GALLERIU

TRAFFIC: Elise HERFORT, Coralie CHASSET

RIGHTS NEGOTIATION: Sophie SANCHEZ

TV PRODUCER: Thibault BLACQUE-BELAIR

Music Title: TR 208

MUSIC Composer: Romain TURZI

Music Publisher: Colosseo Impressario

PRODUCTION HOUSE: Les Télécréateurs

DIRECTOR: Alex COURTES