BETC Paris Creates Sexy New Campaign for Yves Saint Laurent's 'L'Homme'

BETC Paris continues the collaboration with Yves Saint Laurent Beauté, following the release of Black Opium Nuit Blanche earlier this month. BETC Pop and BETC Luxe are launching a global campaign for the men’s fragrance L’Homme, featuring YSL Beauté muse Vinnie Woolston.

The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.

Tilley was an obvious choice says Jasmine Loignon, Creative Director at BETC Paris, "Colin's way of working was exactly what we were looking for. His black and white images were haunting, brutally raw, and authentic. The camera work was super intricate, and he just had an insane energy, and it translated beautifully into our film."

Accompanying the film, which will be broadcast on TV and online, is a print campaign, shot by Billy Kidd.