BETC Brings Colour and Dynamism to Boursorama Banque
Boursorama Banque is a pioneering provider of 100% mobile banking. Today, the brand is taking its efforts to the next level by unveiling the underlying objective of its technological strategy - allowing customers to do their banking without the usual headaches:
- no more banking fees
- no more queues
- no more paperwork
- no more impractical branch opening times
The initiative marks the entry into a new era in the company's history that sees the bank take on a more user-friendly public persona.
The concept of the new video created by BETC is simple, portraying a customer being freed from all the usual negative aspects of banking thanks to the advantages offered by Boursorama Banque.
This highly colourful and energetic clip is a conscious departure from the tired formats of traditional banking ads, providing the sector with a much-needed breath of fresh air. The influence of talented Spanish directorial collective CANADA is backed up by the iconic Elvis track "A Little Less Conversation", creating a tone of dynamism and liberation that permeates the video.
The clip will be shown on TV from Sunday 13th of March, appearing on Youtube as of
Monday 14th and in cinemas from March 23rd.
Advertiser: BOURSORAMA BANQUE
Brand Manager: STEPHANIE DEMMERLE TOUNSIA AMRANI
TV Producer: ISABELLE MÉNARD
Copywriter: LUCAS BOUNEOU
Art Director: SOPHIAN BOUADJERA
Executive Creative Director: OLIVIER APERS
Creative Agency: BETC
Account Management: MURIEL FAGNONI, ALEXANDRE GEORGE, PAULINE FILIPPI, RAPHAËLLE MÉSOT
Music and Sound
Sound Production: SCHMOOZE
Production Company: ICONOCLAST
Category: Banking , Finance/insurance
Genre: Apps , Comedy , Digital , People , Storytelling , Visual VFX , choreography