Bestads Six of the Best Reviewed by Tom Kraemer, SVP, Sr. CD, BBDO, New York
This week’s guest judge is Tom Kraemer, a senior vice president, senior creative director at BBDO, New York.
BEST TV
Winner: New York Times.
The “Truth Is Hard” campaign continues to be gripping and unnerving. As
with its predecessors, this execution is concisely written, well shot
and skillfully edited. As viewers, we’re along for the harrowing ride as
The New York Times doggedly tracks down the remaining traces of ISIS.
On the way, we learn how journalistic leads – that are painstakingly
followed and occasionally dangerous – often turn into dead ends. And,
then, in the end, we’re there when the reporters hit a motherload of
material. One of the end-supers deftly sums up what we just witnessed:
“The truth doesn’t write itself.” READ ON…
