Bestads Six of the Best Reviewed by Tim Pashen, Creative Director, Hjaltelin Stahl, Copenhagen

This week’s guest judge is Tim Pashen, creative director at Hjaltelin Stahl, Copenhagen.

BEST TV
Winner: Reebok 'Nails.' Cardi B. Upwards of 9 inch nails. A barbershop full of eclectic characters. A cool soul track. Back-up vocalists singing “Nails got did.” And one untied Reebok shoelace at the centre of it all.

This is the follow up in Reebook’s “Sport The Unexpected” campaign. I must say I preferred the launch spot by Aussie director Tom Noakes for its sheer WTF factor. But this is a strong follow up from Andreas Nilsson who is a master of subverting celebrity cameos into something iconic. Jean Claude Van Damme Epic Split anyone?

The image of those bedazzled purple tentacles masquerading as nails sure isn’t leaving my head any time soon. Continue reading on Bestads…