Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites
BEST TV Winner: Sandy Hook Promise: Tomorrow's News.
I really like the device of tomorrow's news used here. There has been a
lot of PSA work around this issue, but helping people understand the
warning signs seems like arguably the most important angle to take. And
this video does a great job of doing just that. The execution is spot on
with its emulation of a real news clip and the range of interviews
stack up nicely. Great spot I wish I had done! READ MORE...