Bestads Six of the Best Reviewed by Mark Forgan, Creative Director, L’Associé, Paris

This week's guest judge is Mark Forgan, creative director at L'Associé in Paris.

​BEST TV
It does start to feel like we should almost be back living in hippie communes to get our consumption levels back on track but it seems we can still live in our modern ways thanks to Greenweez. Nice casting, dialogue and direction backed up by some Creedence - cool spot and first place.

Another modern take on a family story from Intermarche that feels really honest. Delicate storytelling from the director that makes the long format all worth the while as well. Also how perfect do those baguette sandwiches look at the end? Better than Dad's crummy burnt pasta that's for sure. Silver.

​BEST PRINT
This week's print felt like a lot of ideas that we've either seen before or lacked a bit in the execution department. As I need to pick a winner, at least Subaru got people to literally move as fast as possible to their local dealership in an April fools twist, a hard feat for print these days. Does have a hint of deja vu with an older BMW idea a few years back though. In second place, I feel the Cameleon Association has a really important message to say and I love the idea of awareness around this issue. However, I'm just not sure it was the best way to execute it...

​BEST OUTDOOR
First, Canal+ 'This is going to hurt', plays really well with that common insight around doctors handwriting, the illegibility of those things are insane. Feels like they got the style just right, making it possible for us to just make it out. Nice, simple and direct.

I quite liked the Tesco billboard but it seems that it has been done already so my second place will go to the Aussie classic of Bonds, simple, direct and impactful. Cool.

​BEST INTERACTIVE
Anything that can tackle all the misinformation around vaccines is great, and who better than Google to help manage this. Smart use of reviews and an effective way to calm down some of those fears in a world that seems to have too many these days. First place.

Second is Innocence en Danger. Long gone are the days of creepy men in trenchcoats flashing their bits and pieces at innocent bystanders- seems like they've moved onto a more digital approach along with the rest of the world. A niche subject but a nice use of the tech to demonstrate just how easy (and scary) it is for people to invade your phone. Gross.

​BEST RADIO
It's hard enough to understand what an impossible 'burger' pizza actually is- there's a veggie burger sitting on a pizza base?! I love Hell Pizza (My first job was there), likewise this radio spot- nice idea, execution was funny (sounds like Rebel Wilson?). It's also hard to get radio right, but this does it well. Winner.

​Ecubet- Yep that sounds like a pretty impossible random story, didn't know where that was going- does that dog know how cold it gets in Sweden? Makes me feel like it's (almost) impossible to win though... might actually make me not want to play knowing those odds. Second place.