Bestads Six of the Best Reviewed by Justin Joshua, Global Creative Lead, The LEGO Agency, Denmark

This week's guest judge is Justin Joshua, global creative lead and creative specialist at The LEGO Agency in Denmark.

​BEST TV
Lots of elaborate production value in the film category this week, with long format as king.

Winner: iPhone 13 Pro 'The Comeback'. TBWA\Media Arts Lab, Shanghai wins by a landslide with a cinematic product demo. Continuing the 'shot with an iPhone' thinking with a charming story that you can't stop watching until the very end.

Runner-up: Apple TV+ 'Everyone But Jon Hamm'. If you want to use a celeb, this is the way to do it, it's ironic, self deprecating and cheeky, after all what could be funnier than Jon Hamm ranting about not being on Apple TV +, on an Apple TV + commercial.

​BEST PRINT
Slim category, with not much to choose for a runner up, however a very clear and strong winner.

Winner: The South African Blood Services 'Car - Blood Saves Lives'. My old boss would call this a visual swapsy, but hey, if it works, it works, and this one works with much impact, literally. Love the simplicity of it, the idea is quick and persuasive, and the art direction is on point, with some beautiful craft.

Runner-up: Tecate 'Kiss'. Usually beer brands tend to encourage macho behavior, so glad to see this beer brand redefining what makes a 'real' man. More of this please.

​BEST OUTDOOR
Found most of the ideas around the same strength with the winner and runner up not leagues ahead of the others.

Winner: Flamin' Hot 'The Hottest Billboard'. Just a simple and demonstrative billboard idea that's actually of use rather than just trying to sell. Nothing wrong with that.

Runner-up: MLA 'Scotty, 1'. Love the testy Aussie sense of humor, definitely put a smile on my face.

​BEST INTERACTIVE
Winner: Dunhuang 'Dubbing The Movie'. Amazing to see how new technologies and platforms can restore and give new life to ancient art making it relatable and accessible to a new audience. Love it.

Runner-up: We are Warriors 'We Are Warriors - Barkaa'. A great platform, that I am hoping will pick up traction.