Bestads Six of the Best Reviewed by Co-Founder/CCO of Inbrax Pancho Gonzalez
Each week, Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites
This week’s guest judge is Pancho Gonzales, co-founder and chief creative officer at Inbrax, Chile.
Best TV -
Winner: Miller Lite 'Followers' via DDB Chicago. It is a good re-interpretation or re-invention of the 'Miller Time' concept and it does so from a very current perspective, in a massive piece that invites reflection on the people with whom we share and does it in a very authentic manner that closes with the idea force 'The Original Social Media'.
Runner-up: Georgetown Opticians 'The Silent Revolutiotion' via Design Army. Beyond the explanation attached by the creative team of Design Army and with which I agree, I feel that each optical glasses looks extraordinary and highlights the character of every user. I liked.
Best Print -
Winner: World Food Day 'Free Food' by Taproot Dentsu, Mumbai. This is when you turn print into a social movement. Congratulations.
Runner up: Emilio Ribas Medical Lab 'Monet- There is not piece of art as perfect as the human body' via Delantero. A medical crafting turned into a print idea. Well done.
Best Outdoor-
Winner: Nissan 'Glow Guards' via Jupiter Park TBWA, Toronto. Those of us who work with car brands are constantly looking for social dates to generate content and Halloween is one of them and the way in which it is put to the service of people and in this case of our children, it is something that takes relevance and makes useful our work.
Runner up: Budweiser 'Charge The World' via draftLine. Not just an outdoor, 'Renewable 100% Electricity' is a stamp to do a coalition for common wealth and for society.
Best Interactive -
Winner: PSA 'The Epidemic' via BBDO New York. A brilliant storytelling execution with a story that makes you feel how the cyberbullying epidemic expands.
Runner up - Corona 'Recycled Glass Dome Lodge' via draftLine. An idea as transparent as a Corona facing the sea and socially connected with others. Well crafted.
