Bestads Six of the Best Reviewed by Ben Welsh, CCO, DDB Group, Sydney
BEST TV
Twenty five years ago, Francis Fukuyama wrote a book called the End of History. Can't say I've read it, but the title always appealed to me.
I feel like I'm looking at the end of advertising history. All the original ideas have been used up. We're left with reruns and mash-ups.
I had been looking forward to this task. I'd even been watching a bit of telly on free to air to see what is happening in the real world, thinking that the world's best would be infinitely better.
It's not. (But then how can anything actually be infinitely better?) READ MORE...
Twenty five years ago, Francis Fukuyama wrote a book called the End of History. Can't say I've read it, but the title always appealed to me.
I feel like I'm looking at the end of advertising history. All the original ideas have been used up. We're left with reruns and mash-ups.
I had been looking forward to this task. I'd even been watching a bit of telly on free to air to see what is happening in the real world, thinking that the world's best would be infinitely better.
It's not. (But then how can anything actually be infinitely better?) READ MORE...
