Bestads Six of the Best Reviewed by Aste Gutiérrez, Creative Director, Droga5, New York
This week's guest judge is Aste Gutierrez, creative director at Droga5, New York.
I feel our industry has never been more cluttered.
So my criteria was simple: Did it spark joy for me?
BEST TV
Winner: Guinness 'Looks Like Guinness'.
Loved the simplicity. Love when a big-ass brand makes an ad only they
could make. Loved how it iterates on GTCTTWW. Loved it nails the now,
while hailing from a timeless human observation. Loved just watching it.
BEST PRINT
None
BEST OUTDOOR
None
BEST INTERACTIVE
Winner: TikTok 'Songkran Stranger'.
Pete! I can smell him. What I loved most was how clear it is on what it
is, and how confident it is in that vision. It did recall things we've
seen before-a bit of Beauty Inside, Swipe Night, Pete's own Time to
Time, Pandakekoks (very deep cut)-but for me, it was executed with such
beauty, verve, and elan that it was still a joy to watch.
