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Opinion and Insight
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Bernie Sanders Shares Stage with Finger Music’s Dave Hodge

Finger Music, 5 months, 3 weeks ago

Leisure Cruise plays Sanders' rally in Wisconsin; industry insider urges US creative community to vote

Bernie Sanders Shares Stage with Finger Music’s Dave Hodge

In the ad industry, we know Dave Hodge as creative director and partner at music and sound design company Finger – but to music fans he’s one half of the band Leisure Cruise. This Sunday he found himself playing a very special gig – at a Bernie Sanders rally in Madison, Wisconsin.

Dave and his bandmate Leah Siegel were invited to perform along with Best Coast and local band Space Raft – and were even joined on stage by the man himself for a rendition of his signature song ‘This Land is Your Land’.

The gig was the result of a last-minute call from the Sanders team. The band had been suggested to the campaign team as a possible support act by a mutual friend; when it transpired that the son of one of the team was also a huge fan, the decision to bring Dave and Leah to the rally was made.  Leisure Cruise had just finished supporting Metric and Death Cab for Cutie on their Canadian tour and were in the process of packing their gear up in order to ship it back home when the call came in. An epic three-flight trip later and the band was ready to rock Madison.

Photo Credit @will_allenphoto

The long slog was worth it, though, for Dave. Sanders, he believes, has a deep and authentic commitment to arts and culture (the candidate counts Sarah Silverman, Susan Sarandon, Spike Lee and more among his supporters).

After playing, Dave also had a chance to talk with Mr Sanders, an experience that reaffirmed his admiration of the Democrat candidate.

“The only thing that’s changed is that it made me like him even more. I got to see his speech live and he’s so genuine. He spoke about issues that touch me personally and hopefully touch the rest of the world,” says Dave.

“Even afterwards he was so calm and relaxed and such a nice person. He wasn’t like, ‘yeah, yeah, whatever’ – he was so engaged and friendly even after all that stimulation.”

But the main take home for Dave (and the message that he wants to share with the rest of the creative community) is that it’s crucial that young people in the USA get out and vote during the primaries and the election. From a #TeamBernie point of view, the bulk of his supporters are young progressives who tend not to turn out in decent numbers – but Dave is adamant that everyone, regardless of their political persuasion, should engage in the democratic process.

“The important message is that a lot of young people will be enthusiastic and they’ll like things on Facebook, but they won’t vote. To make this country a true democracy, everyone has to go out and vote.”

Last night, Sanders did score a strong victory in Wisconsin over his Democratic rival Hillary Clinton, however she still holds a sizeable lead.