Purplebricks is launching its biggest ever campaign with a playful take on its sponsorship of Team GB for the 2020 Tokyo Olympics, as it drives home its ambition to be the nation’s favourite estate agent.
Already the UK’s biggest estate agent, Purplebricks will continue its tradition for its irreverent and funny creative with a series of spots that examine its title as ‘The Official Estate Agent of Team GB’.
Accepting that the last thing any elite athlete needs in their training camp is an estate agent, the campaign will feature ‘Alice’, a Purplebricks estate agent who tries to draw parallels between the tireless work of a Purplebricks agent to sell a house and those of Team GB’s finest athletes to bring home medals this summer.
The campaign, directed by Benjamin Green, produced by MindsEye and supported by Wavemaker in media planning, features four decorated Olympic athletes: