Beavertown Brewery Celebrates the Best UK Creatives Working in Pubs with ‘Creatives Untapped’

To celebrate World Creativity Day, Beavertown Brewery has announced the launch of ‘Beavertown Creatives Untapped’, its new annual list celebrating the best and boldest creatives working in pubs and bars across the UK in collaboration with creative publication ‘It’s Nice That’. 

The hospitality industry has long been a hub for creatives, with the likes of artists, musicians and actors turning to it as a side hustle on their journey to pursuing their creative dreams. Pubs offer a supportive environment for creative individuals as it values innovation and personal expression, as well as being somewhere to bounce off others in the same position. 

This is a story that Beavertown’s own creative director, Nick Dwyer, knows all too well. Nick started his career sketching behind the bar at Beavertown Brewery’s founder, Logan Plant’s former pub ‘Duke’s Brew and Que’ after being put forward by a friend to be the local artist for the brewery. Whilst waiting tables and taking freelance illustration jobs was Nick’s main gig, sketch by sketch he embedded his artwork into its branding and beer cans - becoming a vital member of the team very quickly, navigating the brand towards its iconic look and what makes Beavertown so infamous and different from other brands… as well as the amazing beer, obviously.

Nick Dwyer, creative director of Beavertown Brewery said: “The hospitality industry is teaming with talented creatives. When I first started out, it was an amazing way to meet like minded people and get feedback on my own creative work, and was essentially what got me to where I am today. I used to illustrate and sketch, before, during and after shifts and actually ended up designing nearly all of the initial Beavertown labels at the bar. There are so many creatives deserving of a platform like the one I had when we started out, which is why we're launching Creatives Untapped.’

Submissions will run for four weeks, after which a judging panel co-run by Beavertown and It’s Nice That will select ten winners*. The ten finalists will each win a £1,000 cash prize, promotion via Beavertown’s marketing channels and will feature at Beavertown’s Creatives Untapped showcase in London this summer attended by media and industry specialists.

Creatives from all sectors of the industry are encouraged to submit their work via the application form at https://beavertownbrewery.co.uk/blogs/news/creatives-untapped-2023. Applications close midnight 19th May 2023, so don’t let your masterpieces gather dust and hit the apply button.