Beauty out of Chaos in Elegant Dance Film for BalletMet
“The spot is about unity and the fusion of human and abstract elements,” comments Weinzierl. “We take the viewer through a journey of emotions: X vs. Y, good vs. bad, love vs. hate. Ultimately it all concludes with an abstract representation of these opposing elements bonding. It is a celebration of dance and film in its rawest form.”
One of Lair’s primary goals for the project was to make ballet appealing to a younger, more modern audience who might otherwise disregard the art form or not be introduced to it altogether.
The film embodies Weinzierl’s signature style: content that makes the viewer feel, that is music-driven, and that is saturated in dramatic and beautiful design. It was shot using a Phantom Flex High-Speed Digital Camera, capable of shooting 500 frames a second -- rendering motion 20 times slower than typical slow motion -- that heightens both movement and light sensitivity.
The colored chalk in particular is important to the film as it emphasizes the dancers’ motions and extends their movements through space, especially in slow motion. Weinzierl explains: “We needed something that represented otherworldliness, that was about the abstract sensation of sexual tension. The color became an abstract extension of the dancers, and the use of the dust best visualized two elements coming together and bringing something into existence without overcomplicating it or relying on verbal cues.”
BalletMet Artistic Director Edwaard Liang remarked: “We were so fortunate to be able to collaborate with Lair on this incredible project, and we couldn’t be happier with the outcome.
Director: Steven Weinzierl, The Collective @ LAIR
Owner/Founder, Collective @ LAIR: Thor Raxlen
Cinematographer: Derek McKane
Music Credit: Ed Harrison (0Edit), Song: 'Annual'
Executive Producer/Partner: Mark Aji
Head of Production: Theresa Loguercio
Director of Marketing, BalletMet: Lynette Shy
Dancers: Jessica Brown, Grace-Anne Powers, Carly Wheaton, Miguel Anaya, Jarrett Reimers
& Josh Seibel
Choreographer: Edwaard Liang
Crew: Jennifer Zmuda, AJ Cherup, Ryan Blazso
Category: Music video , Short films
Genre: In-camera effects , choreography