Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Beautiful Film for South Africa Tourism Shares a Love Letter to the Country

ADD TO COLLECTION

Two AM Music reimagines 'Clair De Lune' for the story leading up to a proposal

Beautiful Film for South Africa Tourism Shares a Love Letter to the Country

It’s not often you come across a tourism video that feels like an age old love for a country. This edgy take on an otherwise exhausted genre of film reimagines a South Africa that is moodier, colder, and rich with emotion.

The story follows a lead up to a proposal which eventually takes place in an aquarium, focusing on the intimacy of our characters and how they interact with various places.

This contrast to the common sun-kissed, game-driven tropes could only have been met with a song composition as timeless as our country’s shores. Two AM’s vocal reimagining of 'Clair De Lune’ wraps around the love story of our two protagonists, highlighting their connection to the land and sea.

The piece is accompanied by Kalimba (a first) and South African influenced jazz piano that gives it a unique yet familiar SA stamp.

“The challenge for the Two AM team was to take a Eurocentric composition and make it unique to South Africa. They used the country’s strongest instrument, the human voice, and reimagined Clair de Lune as a choral piece infused with jazz piano and kalimba textures. Their sound design was a fresh artistic interpretation of the visuals, highlighting the elements of earth, wind, and water, in a deeply immersive way” - Simoné Bobo, executive producer and founder of Osu Creative Production.

CREDITS

Music / Sound
Production
Post Production / VFX
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, People

Categories: Sports and Leisure, Tourism

Two AM Music Global, Tue, 04 Apr 2023 08:53:17 GMT